Fix Repairs is a home maintenance company with a professional team capable of solving all kinds of incidents that may occur in the home, focused both for individuals and insurers.
Personal branding project, developing the brand proposal for a new repair company. We want to show a casual but robust image, to be perceived that behind the image there is a professional team capable of solving all kinds of incidents that may occur in the home.
The target audience are two, on the one hand the insurance companies as an intermediary, and on the other hand the end customer, who is the one who needs our services to solve the problem that arises. With these two ideas as a base we started working on the corporate image, combining professionalism with a casual approach.
The main typography and the combination of colors chosen gives authority to the whole, giving it strength on the one hand, along with a cheerful and original anagram (toolbox simulating a home) that gives dynamism to the brand.