Corporate image is one of the pillars of a successful brand. It helps to enhance its intangible value, fulfilling strategic functions.
The corporate image of a brand helps to:
It is not limited to visual or advertising aspects, but encompasses a comprehensive strategic approach that defines how a brand will be perceived, remembered and valued by its audience. Turning your brand image into your company’s most valuable intangible asset.
Knows how I work the process to create a corporate image, from the first contact with the client, to the delivery of files for printing.
Developing an effective visual identity is much more than designing an attractive logo; it involves a structured process that aligns the essence of a brand with its visual communication.
The methodology carried out to develop the visual identity of a brand requires going through a series of stages that can be summarized in 3 groups: Discovery – Definition – Creation.
The starting point is to thoroughly understand the brand. I start with a thorough analysis that includes researching the market, studying the competition and, above all, understanding the essence and values that define the brand or product.
With the information from the previous step, I begin to define several scenarios for the brand’s style, following as a reference where the brand wants to go and the values it wants to transmit in order to achieve the desired positioning.
The final step of the process is to make all the previous process a reality. Once the style of the brand has been defined in all its facets, the only thing left to do is to get down to work to create the necessary resources.
Subsequently, we implement the project in your business (decoration of the premises, corporate stationery, website design, advertising, marketing and social networks…). We supervise every detail so that the result is solid and uniform, ensuring that your customers assimilate the change in a natural and fluid way.
