Mi Tablao is a new product focused on flamenco dancing. A wooden plank, foldable and transportable, focused on a public of high purchasing power that makes flamenco dancing their passion and profession.
For the production of advertising material I was able to use a large selection of photographs taken by a professional that we used for the design of flyers and for the web.
One of the applications that the image was going to have was engraving on wood, so we worked on minimalism and simplicity so that we would have no problems in this regard.
Development of corporate image for a new product in the world of flamenco “Mi Tablao” consisting of a folding and transportable wooden plank, to be used anywhere for both professionals and flamenco lovers to rehearse or warm up in the dressing room.
The main idea on which we worked was to highlight the folding feature of the product, reflected in the typography and the base line on which it sits. We also wanted to transmit a robust image, that the quality of the materials is perceived together with a combination of elegant colors, related to the product offered.